Dynavit: From the Eczacıbaşı Legacy to a Rising Star of the Digital Age
Some brands fade with time. Others find the right moment, and the right team, to reinvent themselves. Dynavit is one of the most compelling examples of what reinvention looks like when it's done right.
Some brands fade with time. Others find the right moment, and the right team, to reinvent themselves. Dynavit is one of the most compelling examples of what reinvention looks like when it's done right.
Imagine a brand with more than 60 years of history, built under the legacy of one of Türkiye's most trusted names. Over time, however, it had become a traditional consumer health brand, largely confined to pharmacy shelves and conventional sales channels.
Now imagine that very same brand operating with the energy of a digital-native startup, placing AI at the core of its business, climbing the ranks of e-commerce marketplaces, and earning industry recognition along the way.
Both descriptions refer to the same brand. Dynavit. The only difference between them? Just one year.
A Transformation Written in 365 Days
The story begins with a brand whose potential had yet to be fully unlocked. Dynavit ranked 19th in e-commerce, was operating at a loss, and relied on a 66-person field sales team focused almost entirely on the traditional pharmacy channel. On paper, it was a brand waiting to be transformed.
Then CEO & Managing Partner Sena Faga and her team stepped in. What followed was a series of bold decisions. The field sales force was reduced from 66 to 12, dependence on the pharmacy channel was deliberately scaled back, and the company's focus shifted decisively toward digital commerce and e-commerce. Marketing and sales operations were rebuilt with artificial intelligence at their core.
Just one year later, the picture looked entirely different. Dynavit climbed from 19th to 7th place in e-commerce rankings, nearly eliminated its losses, and exceeded its revenue targets. This wasn't an incremental improvement. It was the reinvention of a brand.
The reason we tell this story is simple: investors are not financing a transformation that might happen, they are participating in the value created by a transformation that has already happened.
Dynavit Today: 60 Years of Trust, Powered by Startup Agility
Today, Dynavit offers a broad portfolio spanning vitamins, collagen, immune support, and children's supplements, reaching consumers through Trendyol, Hepsiburada, Amazon, and its own direct-to-consumer platform, dynavit.com.tr.
But this D2C platform is more than just a website. It is tangible proof of Dynavit's shift away from pharmacy dependence and the foundation of a direct, data-driven relationship with its customers.Today, the majority of the company's sales come from e-commerce, its brand value has grown dramatically in a remarkably short period, and a single influencer campaign can generate thousands of orders.
Don't just read about this transformation, experience it for yourself. Visit dynavit.com.tr and discover how one of Türkiye's most trusted health brands has successfully reinvented itself for the digital age.
The Eczacıbaşı Legacy
Perhaps Dynavit's greatest strength is something that has never changed and never will: the trust and credibility of the Eczacıbaşı name.
As one of Türkiye's most respected business groups, Eczacıbaşı has become synonymous with quality, reliability, and consumer confidence. It is a competitive advantage that simply cannot be replicated. You can launch a new brand, but you cannot build 60 years of institutional trust overnight.
By combining this legacy with Boğaziçi Ventures' growth capital and digital transformation expertise, Dynavit has become a rare combination: a brand built on decades of trust, yet capable of moving with the speed and agility of a modern digital business.
The Architects of Transformation
Behind every remarkable transformation is the right leadership team. Sena Faga brought more than 20 years of international experience in FMCG and consumer health to Dynavit, leading a bold reinvention of the business. Under her leadership, a traditional field sales organization evolved into a digital-first commercial model, the pharmacy-centric approach gave way to e-commerce, and conventional marketing was rebuilt around artificial intelligence.
She is supported by a seasoned leadership team with experience at globally recognized organizations, including Eczacıbaşı, Sanofi, GSK, and Mavi. Finding the right company is only part of the equation. Equally important is having the right people leading it. At Dynavit, both are in place.
AI at the Core: The Pantheon System
While many companies use artificial intelligence as a supporting tool, at Dynavit, AI has become the backbone of the business. Its proprietary ecosystem, known as Pantheon, consists of eight integrated AI agents that autonomously optimize a wide range of business functions, from marketing campaigns and customer engagement to operational decision-making.
The results speak for themselves: more efficient marketing, a superior customer experience, and faster, more scalable growth. This transformation has also earned broad industry recognition, with more than 40 awards, including recognition among Fast Company Türkiye's Most Innovative Companies and honors from the Future of Cloud & AI Awards.
Champions On and Off the Court: Eczacıbaşı Dynavit Women's Volleyball Team
Dynavit's story is not written only in the digital world, it continues on the court. Since the 2021–22 season, the legendary Eczacıbaşı Women's Volleyball Team has competed under the name Eczacıbaşı Dynavit, placing the brand at the heart of one of Türkiye's most successful sporting institutions.
This is far more than a naming sponsorship. It is a partnership built on a shared legacy of excellence. Founded in 1966, the club is one of the most decorated teams in Turkish volleyball history, with 28 Turkish Championship titles, including a remarkable record of 17 consecutive championships. Internationally, the team captured the CEV Champions League title in 2015 and has been crowned FIVB Women's Club World Champion three times, in 2015, 2016, and 2023. Under the Eczacıbaşı Dynavit name, that winning tradition has continued. The team won the 2022 CEV Cup, finished as runner-up in the 2022–23 CEV Champions League, and once again reached the European final in the 2025–26 season, securing another runner-up finish.
Just like Dynavit's own transformation, the team's journey is defined by discipline, resilience, and visionary leadership. For a brand dedicated to health, performance, and continuous improvement, there is no stronger expression of its values than a team that consistently competes at the highest level. Seeing Dynavit not only on pharmacy shelves but also on the jerseys of one of Europe's elite volleyball clubs makes the brand's story even more compelling, authentic, and memorable.
The Growth Story Is Just Beginning
For Dynavit, today's achievements are not the destination, they are the launchpad for the next phase of growth. The company is actively expanding into high-potential categories, including K-Beauty products, longevity solutions, animal health, and new retail partnerships. At a time when global healthcare leaders such as GSK, Johnson & Johnson, and Sanofi are reshaping their consumer health businesses, and e-commerce continues to outpace traditional pharmacy channels, Dynavit is strategically positioned to capitalize on these structural market shifts.
How Can Investors Participate?
Investors can gain exposure to Dynavit's growth by investing in the Dynavit Venture Capital Investment Fund (VCIF). For institutional investors, the opportunity extends beyond growth potential. Eligible investments in the fund may provide corporate tax advantages, as investment amounts can be deducted from the corporate tax base in accordance with applicable regulations. In addition, companies operating within Technology Development Zones (Technoparks) can fulfill their obligation to allocate 3% of the R&D incentives they receive to venture capital investment funds by investing in the Dynavit VCIF.
Become Part of the Dynavit Story
Dynavit represents a rare investment opportunity: a company with a proven transformation, an experienced leadership team, exposure to a rapidly growing market, and the enduring trust of a 60-year legacy. Opportunities like this are rarely accessible to individual or institutional investors. The Dynavit Venture Capital Investment Fund (VCIF) changes that by providing a unique pathway to participate in the company's next stage of growth.
The transformation has already been achieved. The leadership team has proven its execution capabilities. The market continues to expand. And the growth journey is only just beginning.
Our objective is clear: to pursue a strong exit within the next five years, either through an initial public offering (IPO) or a strategic acquisition.
Before investing, experience the brand for yourself. Visit dynavit.com.tr, explore the product portfolio, and discover why Dynavit has become one of Türkiye's most trusted health and wellness brands.
Then take the opportunity to become part of Dynavit's next chapter. The investment capacity allocated to the fund for 2026 is limited. Contact our team today to secure your place before the remaining allocation is fully subscribed.