Articles

Startup Valuation: How to Calculate the True Value of a Startup?

Valuing a startup is known to be far more challenging than valuing an established or growing company—both for investors and founders. While traditional valuation models rely on historical financials, future projections, performance metrics (KPIs), and market positioning, such data often doesn’t exist—or can’t be reliably forecasted—for startups. In this article, we’ll explain how the true value of a startup is calculated using commonly applied methods, supported with examples.